Privacy Policy – Ritual Atlas

Effective date: January 1, 2025
Last updated: March 2026
Developer: Madzilla Apps · madzillaapps@gmail.com

Ritual Atlas is a beauty and self-care encyclopedia app. This policy explains what data is collected when you use the app, what stays entirely on your device, and how we handle your information.

1. Information We Collect

Local data only
All personal data — including your saved favourites, onboarding status, and premium status — is stored only on your device and is never transmitted to our servers.

Advertising data (Google AdMob)
For non-premium users, Google AdMob may collect device identifiers and ad interaction data to serve personalised or non-personalised ads based on your consent.

Analytics (Firebase Analytics)
Anonymous usage data such as features visited and session duration. No personally identifiable information is included.

Crash reports (Firebase Crashlytics)
Anonymous crash and diagnostic data including device model and OS version. No personal data is attached.

2. Information We Do Not Collect

3. Advertising & Consent

Non-premium users see ads served by Google AdMob. On first launch you will be shown a consent dialog (Google UMP) to choose between personalised and non-personalised ads. You can update your choice at any time. Upgrading to Premium removes all ads.

4. In-App Purchases

Premium access is handled entirely by Google Play Billing. We do not collect or store your payment information.

5. Permissions

6. Third-Party Services

7. Data Retention

All personal data is stored locally on your device and removed on uninstall. Firebase analytics and crash data follow Google's retention policies. No personal data is stored on our servers.

8. Children's Privacy

Ritual Atlas is not intended for children under 13. If you believe a child has used the app and you wish to request data removal, please contact us.

9. Changes to This Policy

We may update this policy as the app evolves. The "Last updated" date at the top reflects the most recent revision. Continued use after changes means you accept the updated policy.

10. Contact

Madzilla Apps
madzillaapps@gmail.com